Gadsden County

PERFORMANCE SPECIFICATION:

Rebranded Gadsden County and city departments as a county initiative to have a fresh new look and not use the County Seal to promote and advertise the county.

THE SUMMARY:

Embarking on a transformative journey to redefine narratives, MediumFour undertook the ambitious project of rebranding Gadsden County. Our responsibilities ranged from corporate branding, logo development, and city brand guidelines to digital design, each element intricately crafted, mirroring the care Baldwin put into every word, every phrase of his stories.

Embracing the essence of the county and its city departments, we fostered a refreshed identity, steering away from the traditional usage of the County Seal in promotions and advertising. The result? A brand image that shone with the vibrancy and individuality of Gadsden County itself. Just as Baldwin’s prose encapsulated the rhythm and nuances of the eras he penned, our rebranding initiative captured the spirit and aspirations of the county.

Our work didn’t just revamp Gadsden County’s aesthetics; it breathed life into its digital presence, generating a renewed sense of community identity. Like Baldwin’s literary masterpieces, we sought to tell a story – one of unity, progression, and vibrancy, a story that would linger in the minds of its audience, stirring a profound connection to the heart of Gadsden County.